> ## Content Index > Fetch the complete content index at: https://insights.roloffconsulting.com/llms.txt > Use this file to discover other available public pages before exploring further. # 21 Ideas for LinkedIn Posts - URL: https://insights.roloffconsulting.com/21-ideas-for-linkedin-posts/ - Published: 2023-06-28T12:12:31.000Z - Updated: 2026-06-10T16:43:38.000Z - Author: James Roloff - Tags: Miscellaneous, Content Strategy, Tips and Tricks, #Migrated-1780588615877, #wp, #wp-post, #Import 2026-06-04 15:57 "I don't know what to post about!" is the most common complaint from sales reps starting their social selling journey. And I get it... if you are new to content creation, you may not have flexed that idea-generation muscle enough times yet. But creating and publishing content is a fundamental part of a [digital sales strategy](https://blog.roloffconsulting.com/revolutionize-your-sales-approach/?ref=insights.roloffconsulting.com). It's the most effective way to increase your reach and build authority. So this week's article is pretty straightforward. Here are 21 ideas that you can use to start writing a LinkedIn post. 1. **A Common Question You Get** – What are common questions from your prospects? Answer those in a post. 2. **Common Question You *Should* Get** – What are common questions your prospects *should* be asking, but are not? Answer those in a post. 3. **Customer Success Story** – Create a post that highlights a customer success story. Highlight a common problem you helped solve for them and its impact on their business. 4. **Share Your Passion** – Tell your audience why you are passionate about your work. Why do you think you are doing important work? 5. **A Common Problem** – Create a post highlighting a common problem your prospects face. Show empathy in explaining how the problem is common and can be solved. 6. **Explainer Content** – Create a post explaining a topic related to your industry. Share your expertise by teaching people something new. 7. **Takeaway From a Recent Book** – Share a favorite takeaway from reading a recent book. Share what you learned and how you're going to implement it. 8. **How To Use Your Product** – Empower your customers by creating a post with suggestions for people to use your product/service better. 9. **Common Misconception** – Create a post that explains a common misconception about your industry. Say what it's incorrect, and what the reality is. 10. **Address a Fear** – What are people's common fears with purchasing your product or service? Create a post addressing that fear head-on. 11. **Promote a Blog Article** – Create a post promoting your business's recent or valuable blog article. 12. **Promote a Webinar/Event** – Create a post promoting an upcoming webinar or event. 13. **Promote a Guide/Resource** – Create a post promoting a valuable guide or resource on your company's website. 14. **Resharing Somebody Else's Post** – Instead of creating your own post, reshare somebody else's post with your commentary. Do you agree/disagree with something they said? 15. **Share Industry News** – Create a post sharing some industry-related news. Add your commentary to give your expert opinion on what's happening. 16. **Get Personal** – I know it's contentious, but I think it's valuable to share a glimpse into your personal life occasionally. Let people know who you are beyond your work life. 17. **Piece of Advice** – Share a piece of advice you'd give to a beginner in your field. Remember, you are a trusted expert in your field. 18. **A Mistake** – Create a post about a mistake you made and how you learned from it. Show others how you've walked down their path before. 19. **A hot take** – Share a hot take (unpopular opinion) about your industry. These posts are great for getting a discussion going. 20. **A Step-by-Step Guide** – Create a post with a step-by-step guide to doing something in your industry or related to your product/service. 21. **The Mini Pitch** – Create a post that serves as a quick reminder to your network about what you do, who you do it for, and its impact. There… I no longer want to hear the "I don't have any ideas" excuse! ![](https://storage.ghost.io/c/06/07/0607594a-af77-4810-89d5-be40620ca7fe/content/images/2026/06/action-items-1-1.png) ## Brainstorming Post Ideas for Social Selling The more you brainstorm ideas for posts, the better you'll get at it. Creating content is truly a muscle that needs to be trained with reps. This week, I want you to try to flex your content creation muscle. Here are two actions items to tackle: 1. **Use a Prompt To Create a Post** \- Use one of the 21 ideas above to create a new LinkedIn post. Try to use an idea that you have *not* used in the past to force yourself to try writing from a new perspective. 2. **Brainstorm New Ideas** \- Get your creative juices going! Spend time writing down 5-10 new post ideas you can use in the future. I'd also suggest using a tool like The Content Matrix, which helps you align your content with your specific buyer personas and the stages of your buyer's journey. --- What are your favorite post ideas? Share your thoughts in the comments below! Also, if you've enjoyed this article, please forward it to your friends and colleagues. I appreciate you helping to grow the Sell with Social community!