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Data & Analytics

A collection of 13 issues

The Shockingly Simple Math Behind Your Sales Pipeline

Most business leaders think about their sales pipeline the way they think about the weather: something to observe, worry about, and hope goes well. They check it in their CRM, feel good when it's big and nervous when it's thin, and make decisions largely on instinct.

3 Ways to Measure Your AI Search Visibility

Your prospects and customers are already using AI tools to find businesses like yours. Whether it's ChatGPT, Perplexity, or Google's AI search, people are having conversations with these tools to understand their problems — and to find vendors who can solve them. This shift is what'

How to Track AI Traffic in Google Analytics 4

With the explosion of Large Language Models (LLMs), users are no longer just finding your site through Google Search or social media. They are asking ChatGPT for recommendations, prompting Claude for deep dives, and using Perplexity as their primary search engine. The problem? By default, GA4 often buries this traffic

How the LinkedIn Algorithm Works in 2026 | Analysis of 100+ Posts

Building authority on LinkedIn has become a cornerstone of professional growth. However, many professionals still approach the platform without a clear understanding of what it actually promotes. To move beyond speculation, we analyzed over 100 posts in a real LinkedIn newsfeed to see exactly what the algorithm is surfacing in

I Analyzed 90+ Reddit Comments About Why People Hate Posting on LinkedIn. Here’s What I Found.

If you feel a sense of dread every time you think about "building your personal brand" on LinkedIn, you’re in the majority. I recently went down a rabbit hole on Reddit, analyzing over 90 comments from professionals across various industries discussing one simple question: Why don'

How to Use a Customer Matrix to Scale Your Business

One of the most common issues I see when consulting clients is a fundamental misunderstanding of "good sales." Most business owners think that any lead that converts is a win. But the truth is, the wrong customer can actually cost you money. If you fill your schedule with

The Real ROI of Organic Content

Creating content can feel like a waste of time, especially when you're focused on hard ROI. But that assumption misses the bigger picture. The right kind of content builds long-term value. And yes, we’re talking about real, measurable ROI! Let’s break it down the value

How to Apply the 80/20 Rule to Your Sales Strategy

Ever notice how you wear the same few shirts over and over again—even though your closet is full? Or how you always end up in the same chair in your house? Or how most of your time is spent with just a handful of friends? That’s not a

Cracking the LinkedIn Algorithm: What I Learned in 2024

One of the biggest challenges of digital strategy is understanding how search and social algorithms work. Platforms like Google, Facebook, and LinkedIn don’t explicitly share how to create content that drives reach and conversions. Yet, search and social visibility are essential for running a successful digital strategy. As business

The ROI of Personal Brands and Thought Leadership

What would it mean if your company could close 10 additional deals this year? Or if you could reach 200,000 more people online? Or if your close rate increased by 15%? I’ve seen results like this firsthand when leaders build their personal brand and develop a strong thought