We recently wrapped up the IGNiTE Digital Leadership Summit 2026 here in Madison, Wisconsin. IGNiTE is our annual one-day event that brings together business leaders, entrepreneurs, and people responsible for implementing digital strategy in their organizations. We spend the day exploring what it takes to create clarity inside your
Every day, millions of posts are published across LinkedIn, Instagram, TikTok, YouTube, and every other platform competing for our attention. Most of them disappear. Not because the advice is wrong, or the production quality is poor, or the creator isn't knowledgeable. These posts disappear because they never earned
You're posting consistently. You're doing the work. But the comments section is quiet and nobody's clicking through to your website. This is one of the most frustrating positions to be in, because content creation is hard. When the effort doesn't produce results,
Most business leaders think about their sales pipeline the way they think about the weather: something to observe, worry about, and hope goes well. They check it in their CRM, feel good when it's big and nervous when it's thin, and make decisions largely on instinct.
Your prospects and customers are already using AI tools to find businesses like yours. Whether it's ChatGPT, Perplexity, or Google's AI search, people are having conversations with these tools to understand their problems — and to find vendors who can solve them. This shift is what'
With the explosion of Large Language Models (LLMs), users are no longer just finding your site through Google Search or social media. They are asking ChatGPT for recommendations, prompting Claude for deep dives, and using Perplexity as their primary search engine. The problem? By default, GA4 often buries this traffic
Building authority on LinkedIn has become a cornerstone of professional growth. However, many professionals still approach the platform without a clear understanding of what it actually promotes. To move beyond speculation, we analyzed over 100 posts in a real LinkedIn newsfeed to see exactly what the algorithm is surfacing in
If you’re a business leader today, you’ve likely felt the pressure to "post more." But content creation shouldn’t be about chasing trends or vanity metrics like follower counts. The reality is that content is how your prospects find you. It’s how you expand your
If you feel a sense of dread every time you think about "building your personal brand" on LinkedIn, you’re in the majority. I recently went down a rabbit hole on Reddit, analyzing over 90 comments from professionals across various industries discussing one simple question: Why don'
If you spend any time on LinkedIn, you’ve probably been prompted to upgrade to Premium. And if you’re a business owner, executive, or part of a marketing team, you’ve likely asked the question: Is LinkedIn Premium actually worth paying for? We hear this question all the time,
More and more of your prospects are no longer starting their research on Google alone. They are opening tools like ChatGPT, Google AI, and other AI-powered search experiences to understand their problems, explore solutions, and even evaluate vendors. That shift changes how businesses need to think about visibility. If
One of the most common issues I see when consulting clients is a fundamental misunderstanding of "good sales." Most business owners think that any lead that converts is a win. But the truth is, the wrong customer can actually cost you money. If you fill your schedule with