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Business & Growth Strategy

A collection of 22 issues

Impact vs. Ability: How to Choose Your Next Digital Strategy Priority

Most businesses don't have a shortage of ideas. They have too many of them. Start a podcast. Send a newsletter. Invest in SEO. Create more videos. Build a lead magnet. Hire a salesperson. Improve the website. Start running ads. All of these ideas could be worthwhile. The challenge

How to Use a Customer Matrix to Scale Your Business

One of the most common issues I see when consulting clients is a fundamental misunderstanding of "good sales." Most business owners think that any lead that converts is a win. But the truth is, the wrong customer can actually cost you money. If you fill your schedule with

5 Digital Strategy Predictions for 2026

Digital strategy is entering a new phase. Search is changing. Social platforms are evolving. AI is no longer a future concept. It’s actively reshaping how people discover information, evaluate vendors, and make decisions. Looking ahead to 2026, the gap between businesses that adapt and those that don’t is

Why You Need Both Digital and Analog Strategies in Business Development

When it comes to business development, most people think there are only two choices: 1. Go the analog route with in-person networking, cold calling, trade shows, and one-on-one conversations. 2. Or go the digital route with content creation, publishing online, email campaigns, and social media visibility. The

Why Entrepreneurship Matters - Even If You’re Not Starting a Business

I love entrepreneurship. And I love that we live in a world where people can take their passion, combine it with their expertise, and create real value for others. But entrepreneurship isn’t just about launching a startup or raising venture capital. It’s about mindset, action, and value creation—

How to Apply the 80/20 Rule to Your Sales Strategy

Ever notice how you wear the same few shirts over and over again—even though your closet is full? Or how you always end up in the same chair in your house? Or how most of your time is spent with just a handful of friends? That’s not a

Why Digital Strategy Feels Impossible (and How to Push Through)

Have you ever set out to change your behavior? Maybe you wanted to work out more, post consistently on social media, or make more sales calls. At first, it feels exciting. You imagine the benefits—more leads, more growth, better results. But then reality hits, and suddenly, it feels overwhelming.

2025 Digital Strategy Predictions

Every year brings new challenges, opportunities, and technologies to help us navigate the ever-changing digital landscape. As a leader in your business, staying ahead of these changes is crucial to serving your customers and driving growth. In this post, I’m sharing my top digital trends for 2025—insights

Teaching Digital Marketing: Eagan Heath’s Strategy for Success

In this episode of The Favorite Teacher, I had the pleasure of speaking with Eagan Heath, a digital marketing expert and partner at Asymmetric Marketing. Eagan has built a successful agency by combining technical marketing know-how with a focus on educating his audience. Through a range of in-person

Creating Effective Customer Personas: A Step-by-Step Guide

Who is your customer? It’s a simple question. But do you have a good answer? Most companies I talk to give vague answers like, “We work with mid-size manufacturers.” They may go a step further and say, “We typically sell to people in VP of Finance or CFO