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Digital Strategy

A collection of 27 issues

How to Choose the Right Platform for Your Email Newsletter

Thinking about starting an email newsletter? Whether it's for your personal brand, your business, or a mix of both, it's a smart move. In this post, we'll walk through the most popular email newsletter platforms and help you choose the one that fits your

Why Digital Strategy Feels Impossible (and How to Push Through)

Have you ever set out to change your behavior? Maybe you wanted to work out more, post consistently on social media, or make more sales calls. At first, it feels exciting. You imagine the benefits—more leads, more growth, better results. But then reality hits, and suddenly, it feels overwhelming.

Cracking the LinkedIn Algorithm: What I Learned in 2024

One of the biggest challenges of digital strategy is understanding how search and social algorithms work. Platforms like Google, Facebook, and LinkedIn don’t explicitly share how to create content that drives reach and conversions. Yet, search and social visibility are essential for running a successful digital strategy. As business

2025 Digital Strategy Predictions

Every year brings new challenges, opportunities, and technologies to help us navigate the ever-changing digital landscape. As a leader in your business, staying ahead of these changes is crucial to serving your customers and driving growth. In this post, I’m sharing my top digital trends for 2025—insights

How to Write Title Tags and Meta Descriptions That Drive Clicks

If you’ve ever Googled something and seen those short snippets of text in search results, you’ve already encountered title tags and meta descriptions. These small but mighty pieces of text can make a big difference in driving traffic to your website. In this blog, we’ll cover what

Should You Focus on Your Personal LinkedIn Page or Your Company Page?

One of the most common questions I get is - should I focus on my company page or my personal profile? It’s a legitimate question, as you only have so much time in your day to focus on creating and engaging with your social strategy. So you’ll likely need

Exploring LinkedIn's AI: An Overview of Premium AI Features

Nearly every tech company in the world is trying to figure out how to integrate AI (Artificial Intelligence) into their platforms. LinkedIn is no different. Over the last six months, it has been rolling out AI tools and features into its platform. And last week, in our community, one of

Introducing LinkedIn's Video Tab: Your New Tool for Engagement and Growth

Short form video delivered in a scrolling feed, such as TikTok’s For You Page or Instagram Reels, is so hot right now. It’s what users want. Which means it’s what advertisers want. Which means it’s what social media companies want. So, it should come as no

From Selling to Helping: Adapting to the Buyer's Journey in the Digital Age

A significant shift has occurred from traditional selling tactics to a more nuanced approach of helping people buy. This transformation is not merely a change in terminology but a fundamental shift in strategy, necessitated by the advent of digital channels and the consequent reduction in information asymmetry. Today's

First-Time Publisher? How to Start Your Newsletter

I want to share with you one of the most underrated strategies for your digital growth. And that’s… email newsletters. I know what you’re thinking, “James, nobody wants to sign up for more emails.” But hear me out. Email newsletters have consistently been one of the most effective