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Marketing & Sales

A collection of 92 issues

How to Show Up in AI Search: 5 Ways to Increase AI Visibility

More and more of your prospects are no longer starting their research on Google alone. They are opening tools like ChatGPT, Google AI, and other AI-powered search experiences to understand their problems, explore solutions, and even evaluate vendors. That shift changes how businesses need to think about visibility. If

What Is Digital Leadership?

Digital leadership is the ability to lead people, build trust, and drive growth in a world shaped by digital technology. It is not about mastering tools or chasing the latest platforms. It is about knowing how to guide teams, make decisions, and establish credibility when digital channels influence nearly every

How Much Information Should You Give Away in Your Content?

One of my main goals when talking with clients is to help them share more of their expertise publicly. Give away more value. Teach more openly. Stop holding back the good stuff. That idea usually makes people uncomfortable. They worry that if they explain things too clearly or share their

5 Takeaways From The IGNiTE Digital Leadership Summit

Everything we do is built around a simple belief. Digital strategy should feel simple and actionable. Leaders should have the clarity they need to take action, build authority, and create momentum in their business. Hosting our first IGNiTE Digital Leadership Summit on November 13 in Madison was an important step

5 Common Audio Recording Mistakes (and How to Fix Them)

Good video can survive with less-than-perfect visuals, but bad audio? That’s a dealbreaker. Whether you’re recording a podcast, creating YouTube videos, or producing social content, poor sound quality instantly hurts your credibility. The good news is most audio problems come from small, avoidable mistakes and this

Why You Need Both Digital and Analog Strategies in Business Development

When it comes to business development, most people think there are only two choices: 1. Go the analog route with in-person networking, cold calling, trade shows, and one-on-one conversations. 2. Or go the digital route with content creation, publishing online, email campaigns, and social media visibility. The

How to Grow LinkedIn Business Page Followers: 3 Proven Strategies

If you have ever tried to grow your LinkedIn business page, you know how quickly momentum can stall. At first, you see a small surge of employees or close contacts following the page. Then growth slows down, and the page struggles to attract new followers. The good news is that

5 Ways to Use AI to Improve Your Sales Process

If you're in sales or business development, it’s easy to think AI doesn’t apply to you. After all, sales is built on relationships, conversations, and trust. But here’s the truth: AI can make you faster, more strategic, and more effective without losing the human element.

How to Choose the Right Platform for Your Email Newsletter

Thinking about starting an email newsletter? Whether it's for your personal brand, your business, or a mix of both, it's a smart move. In this post, we'll walk through the most popular email newsletter platforms and help you choose the one that fits your

The Real ROI of Organic Content

Creating content can feel like a waste of time, especially when you're focused on hard ROI. But that assumption misses the bigger picture. The right kind of content builds long-term value. And yes, we’re talking about real, measurable ROI! Let’s break it down the value