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In the latest episode of "The Favorite Teacher," I had the pleasure of sitting down with Marcus Harris, a seasoned attorney specializing in the ERP software space. Marcus has spent over 20 years focusing on drafting and negotiating software-related contracts and litigating large ERP digital transformation failures.
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Growing your business page on Linkedin can be a challenging task. Unlike personal profiles, company pages often receive less reach on the newsfeed, making it difficult to expand your follower base. But don't worry—there are effective strategies you can use to boost your LinkedIn business page'
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I’m excited to announce the launch of my new series, "The Favorite Teacher"! This series is dedicated to shining a spotlight on industry leaders who excel at content strategy and position themselves as the go-to educators in their fields. Every other week, I’ll be releasing
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There are many misconceptions about what it means to be a thought leader. These myths can create unnecessary barriers and misconceptions that prevent people from stepping into their potential as influential voices in their industry. Whether you're a seasoned professional or just starting out, it's crucial
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Who is your customer? It’s a simple question. But do you have a good answer? Most companies I talk to give vague answers like, “We work with mid-size manufacturers.” They may go a step further and say, “We typically sell to people in VP of Finance or CFO
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A few months ago, I met with a sales rep who was new to his role and his industry in general. He felt stuck. He knew that he didn’t want to try cold-calling his way to meeting quota, but he wasn’t sure how to start leveraging digital
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One of the most common questions I get is - should I focus on my company page or my personal profile? It’s a legitimate question, as you only have so much time in your day to focus on creating and engaging with your social strategy. So you’ll likely need
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Nearly every tech company in the world is trying to figure out how to integrate AI (Artificial Intelligence) into their platforms. LinkedIn is no different. Over the last six months, it has been rolling out AI tools and features into its platform. And last week, in our community, one of
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Our oldest daughter came home very excited from school last week to tell us about the summer reading program at our local library. She explained how all she had to do was read for 25 days, and if she did, she could go back to the library and win a
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Short form video delivered in a scrolling feed, such as TikTok’s For You Page or Instagram Reels, is so hot right now. It’s what users want. Which means it’s what advertisers want. Which means it’s what social media companies want. So, it should come as no
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Most businesses are focused on selling their products. Their goal is to find customers who need their product, and they try to sell it to them. It seems simple enough, but it’s the wrong approach. Our customers don’t buy our products; they buy solutions to their problems. This
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The landscape of sales is shifting. Traditional methods, once reliant on persuasion and charisma, are facing growing skepticism and dwindling trust. According to Hubspot Research, only a mere 3% of people trust salespeople (better than 1% of politicians!). This erosion of trust, coupled with the limitations of one-to-one