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Social media has become a powerful tool for sales professionals to connect with potential clients, build relationships, and drive business growth. However, the line between effective social selling and coming across as too salesy or spammy can be thin. One of the biggest fears I hear from reps is - “I
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The term “creator” can have a loaded connotation. You might picture an Instagram influencer sipping fancy drinks on a beach. Or maybe you envision a tech guru providing tutorial videos with five different camera angles and professional lighting. Either way, you probably think that you are not a “creator” in
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As your customers increasingly turn to social media platforms to interact and make purchasing decisions, social selling activities are becoming an essential part of a modern sales strategy. Social selling, or the practice of leveraging social media to connect with prospects, build relationships, and ultimately drive sales, has emerged as
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Ahh, the algorithms. They giveth, and they taketh away. The ability for you to execute a social selling strategy is often dependent on your ability to successfully navigate social media algorithms. Which, quite frankly, can be quite challenging to do. They are all continually changing to try and strike a
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Do your customers wake up one day ready to buy your product? Of course not! Every buyer goes through a journey that leads them to a final purchase. This is true of nearly every purchase, from cheeseburgers, to automobiles, to computer software. We call this process "The Buyer'
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In today's interconnected digital landscape, networking has taken on an entirely new dimension. Gone are the days when business cards and industry events were the primary means of establishing professional connections. In the age of social media dominance, LinkedIn has emerged as the go-to platform for career-
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We already know that social selling is effective. It’s a powerful digital sales strategy that allows you to expand your reach, build authority, and increase your sales. But how does it increase your sales? That’s a question that frequently comes up when finding the ROI of spending time
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Last week, the reach of my content was down 35.5% on LinkedIn. As somebody who teaches sales reps how to increase their reach, this major decline should be a big issue. However, it was intentional. Last week, I took a break from posting on LinkedIn. My family made our
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"I don't know what to post about!" is the most common complaint from sales reps starting their social selling journey. And I get it... if you are new to content creation, you may not have flexed that idea-generation muscle enough times yet. But creating and
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Sales leadership has a verb problem. They want their sales rep to “do” the wrong things. I’ve heard it again and again in meetings to discuss new hires. When describing their ideal sales rep, they say they want people who can: * Hunt * Grind * Chase Leadership says they want sales
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Your headshot is an essential part of your online profile. It’s your logo for your personal brand. Your headshot is a visual representation of “you.” It’s the consistent image that shows up on your profile, in comments, in direct messages, and on the newsfeed. So suffice it to
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Time is a concern for many people as they start a social selling strategy. How will they carve out time from their already busy schedule to spend on social media in hopes of improving their revenue? It’s a valid question, especially since we often view social media as a